Hard Rock Aims to Establish the Most Successful Casino in the Horizons in New Jersey

The Hard Rock is an international brand that emerged in London in 1971 as a coffee shop with a very original theme. Due to its success, other branches were opened in the most important cities in other countries.

In this way, it became a reference for pop culture and a popular tourist place; at the same time, the brand became universal as an image. In view of that, in the 90’s, already in the hands of other administrators, the franchise rose to other levels. In this sense, the Hard Rock ventured into the hotel and gaming area.

The Hard Rock is an international brand that emerged in London in 1971 as a coffee shop with a very original theme. Due to its success, other branches were opened in the most important cities in other countries.

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In this way, it became a reference for pop culture and a popular tourist place; at the same time, the brand became universal as an image. In view of that, in the 90’s, already in the hands of other administrators, the franchise rose to other levels. In this sense, the Hard Rock ventured into the hotel and gaming area.

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Progress of Hard Rock Hotel and Casino

They did this through the opening of the Hard Rock Hotel & Casino in Las Vegas. As of today, there are approximately 24 hotels and 11 company casinos around the world; among which are the recently reopened Atlantic City casino.

Currently, this is the casino closest to the city of New York that the company has. However, for some time they have a project to establish a headquarters in northern New Jersey; in this way, people located in New York, whether local or tourists, would have more accessibility to the Hard Rock attractions center. Next, we will talk more about these plans.

A Little History

The Hard Rock was an idea of ​​Peter Morton and Isaac Tigrett, who founded the first coffee in London in 1971. In this, typical American foods were served, however, the main attraction of the establishment was the setting that worshiped rock and popular culture.

In this way, diners, in addition to enjoying dishes as famous as hamburgers, could enjoy the transmission of music videos by rock bands; as well as decorations with guitars, photographs of celebrities, and other objects.

It was in 1982 when the Hard Rock coffee company began to spread around the world; when branches were established in practically all of Europe, Canada, and the United States, Latin America, the Caribbean, Australia, Asia, and some African countries.

As a result, each local Hard Rock café became not only in places that are quite popular with people; but also, it became a reference to popular culture and a globally registered trademark.

Later, in the 1990s, those in charge of the popular brand decided to renew themselves and venture into the branches of tourism and gambling.In this way, the Hard Rock Hotel and Casino in Las Vegas was created, which is a recreation resort, which represents an image of the city; this offers an unparalleled experience with services, attractions, and games, linked to an ostentatious hotel-resort and boutique.

In the present, Hard Rock is a brand recognized throughout the world; also, it has become a universal reference of rock, leisure and gloating with more or less 191 venues that, in addition to the traditional cafes, include hotels and casinos in the most important cities of the globe. In view of this, 2000 the seal shows no signs of deceleration and continues with the expansion towards other sites.

The Hard Rock Hotel & Casino Atlantic City

The company Hard Rock International, became the owner of the Trump Taj Mahal, which was a gaming house owned by investor Carl Icahn, who ceased operations in October 2016, after extensive strikes by employees and serious economic problems.In this way, for this project, the company set a budget that was over 500 million dollars; which would be used in the redesign and renovation of the establishment.

Likewise, the name chosen for this new establishment that represents the brand was the Hard Rock Hotel & Casino Atlantic City, because it is located on the Boardwalk of Atlantic City in New Jersey.To this end, the domes and towers characteristic of the Trump Taj Mahal was replaced by the classic Hard Rock logo and its guitars. Likewise, a series of permits and licenses had to be requested from the Control Commission Casino, to be able to exercise functions in the locality.

On the other hand, with the reopening of the casino, in addition to providing visitors unparalleled experiences in terms of games of chance and entertainment, for which, the amount of $ 30 million was budgeted only for the first year; The company’s goal is the reintegration of workers in approximately 4000 jobs, in which they received more or less 50000 applications.

Thus, the Hard Rock together with the Ocean Resort Casino, which reopened the same June 28, 2018, sought to restore some 6500 jobs, of the 11,000 lost in Atlantic City as a result of the five casinos closed in 2014.

Casino Project Near the City of New York

In spite of the recent investment made with the reopening of the Hard Rock Hotel & Casino Atlantic City, in New Jersey; the company maintains the ambition to set up a new casino that would be located in northern New Jersey, closer to the important city of New York; more specifically, at the Meadowlands racecourse located in East Rutherford.

In this place, the company owns a property where they have exclusive rights to operate casino games. In this sense, considerable monetary and time investments have been made in the preparation of the establishment. However, in 2016, through a voting process, the proposal was strictly defeated. Despite this, Jim Allen, CEO of Hard Rock, declared that the company would not give up the idea.

This is because, this new establishment nears the most important city in the country, could be one of the most successful businesses in the United States, according to a comparison generated by The Associated Press.

In this way, the operator of Meadowlands Jeff Gural estimated that a gambling house in the town could receive 800 to 900 million dollars annually from the players. Likewise, several studies agree that a casino with that location would generate revenues in excess of $ 1 billion per year.

Since then, the Supreme Court of the United States of America opened the way to the states that comprise it for the legalization of bets in the sports sector. New Jersey did not wait any longer, and the start of the same was planned for the Meadowlands by July.

Similarly, Jim Allen took advantage of the re-launch of the Hard Rock Hotel & Casino Atlantic City, to discuss their plans in the town, which became a kind of echo of those made just after the defeat in the results of the state referendum, which were 80% against 20%. However, the essential details of the project were not clarified, as well as the location of the casinos and the rate at which they would be taxed.

Despite this, there is not much interest on the part of the New Jersey Democrats, to try again to conduct a public vote regarding the expansion of the casinos. This is mainly because, the state constitution limits casino games only to Atlantic City, so, to change said statute an amendment to the constitution would be necessary.

Given this, Steve Sweeney, president of the New Jersey Senate, in December told the AP that the expansion of gambling houses is on a secondary level. In that sense, he does not see such actions in the near future. Likewise, it does not guarantee that a next president of the state Senate will try to carry out a public election again to deal with the issue.

Progress of Hard Rock Hotel and Casino

They did this through the opening of the Hard Rock Hotel & Casino in Las Vegas. As of today, there are approximately 24 hotels and 11 company casinos around the world; among which are the recently reopened Atlantic City casino.

Currently, this is the casino closest to the city of New York that the company has. However, for some time they have a project to establish a headquarters in northern New Jersey; in this way, people located in New York, whether local or tourists, would have more accessibility to the Hard Rock attractions center. Next, we will talk more about these plans.

A Little History

The Hard Rock was an idea of ​​Peter Morton and Isaac Tigrett, who founded the first coffee in London in 1971. In this, typical American foods were served, however, the main attraction of the establishment was the setting that worshiped rock and popular culture.

In this way, diners, in addition to enjoying dishes as famous as hamburgers, could enjoy the transmission of music videos by rock bands; as well as decorations with guitars, photographs of celebrities, and other objects.

It was in 1982 when the Hard Rock coffee company began to spread around the world; when branches were established in practically all of Europe, Canada, and the United States, Latin America, the Caribbean, Australia, Asia, and some African countries.

As a result, each local Hard Rock café became not only in places that are quite popular with people; but also, it became a reference to popular culture and a globally registered trademark. Later, in the 1990s, those in charge of the popular brand decided to renew themselves and venture into the branches of tourism and gambling.

In this way, the Hard Rock Hotel and Casino in Las Vegas was created, which is a recreation resort, which represents an image of the city; this offers an unparalleled experience with services, attractions, and games, linked to an ostentatious hotel-resort and boutique.

In the present, Hard Rock is a brand recognized throughout the world; also, it has become a universal reference of rock, leisure and gloating with more or less 191 venues that, in addition to the traditional cafes, include hotels and casinos in the most important cities of the globe. In view of this, 2000 the seal shows no signs of deceleration and continues with the expansion towards other sites.

The Hard Rock Hotel & Casino Atlantic City

The company Hard Rock International, became the owner of the Trump Taj Mahal, which was a gaming house owned by investor Carl Icahn, who ceased operations in October 2016, after extensive strikes by employees and serious economic problems.

In this way, for this project, the company set a budget that was over 500 million dollars; which would be used in the redesign and renovation of the establishment.Likewise, the name chosen for this new establishment that represents the brand was the Hard Rock Hotel & Casino Atlantic City, because it is located on the Boardwalk of Atlantic City in New Jersey.

To this end, the domes and towers characteristic of the Trump Taj Mahal was replaced by the classic Hard Rock logo and its guitars. Likewise, a series of permits and licenses had to be requested from the Control Commission Casino, to be able to exercise functions in the locality.

On the other hand, with the reopening of the casino, in addition to providing visitors unparalleled experiences in terms of games of chance and entertainment, for which, the amount of $ 30 million was budgeted only for the first year; The company’s goal is the reintegration of workers in approximately 4000 jobs, in which they received more or less 50000 applications.

Thus, the Hard Rock together with the Ocean Resort Casino, which reopened the same June 28, 2018, sought to restore some 6500 jobs, of the 11,000 lost in Atlantic City as a result of the five casinos closed in 2014.

Casino project near the city of New York

In spite of the recent investment made with the reopening of the Hard Rock Hotel & Casino Atlantic City, in New Jersey; the company maintains the ambition to set up a new casino that would be located in northern New Jersey, closer to the important city of New York; more specifically, at the Meadowlands racecourse located in East Rutherford.

In this place, the company owns a property where they have exclusive rights to operate casino games. In this sense, considerable monetary and time investments have been made in the preparation of the establishment.

However, in 2016, through a voting process, the proposal was strictly defeated. Despite this, Jim Allen, CEO of Hard Rock, declared that the company would not give up the idea.

This is because, this new establishment nears the most important city in the country, could be one of the most successful businesses in the United States, according to a comparison generated by The Associated Press.

In this way, the operator of Meadowlands Jeff Gural estimated that a gambling house in the town could receive 800 to 900 million dollars annually from the players. Likewise, several studies agree that a casino with that location would generate revenues in excess of $ 1 billion per year.

Since then, the Supreme Court of the United States of America opened the way to the states that comprise it for the legalization of bets in the sports sector. New Jersey did not wait any longer, and the start of the same was planned for the Meadowlands by July.

Similarly, Jim Allen took advantage of the re-launch of the Hard Rock Hotel & Casino Atlantic City, to discuss their plans in the town, which became a kind of echo of those made just after the defeat in the results of the state referendum, which were 80% against 20%. However, the essential details of the project were not clarified, as well as the location of the casinos and the rate at which they would be taxed.

Despite this, there is not much interest on the part of the New Jersey Democrats, to try again to conduct a public vote regarding the expansion of the casinos. This is mainly because, the state constitution limits casino games only to Atlantic City, so, to change said statute an amendment to the constitution would be necessary.

Given this, Steve Sweeney, president of the New Jersey Senate, in December told the AP that the expansion of gambling houses is on a secondary level. In that sense, he does not see such actions in the near future. Likewise, it does not guarantee that a next president of the state Senate will try to carry out a public election again to deal with the issue.